“Revamp drove clear incremental gains within Klaviyo by improving some of our highest-volume flows. We put their product to work during our busiest time of year, and it performed reliably when it mattered most.”
Context
HexClad faced a significant challenge where shoppers browsing multiple products would receive emails featuring only their last-viewed item, regardless of prior purchases or changed interests. New customers with full cookware sets received identical messaging as repeat buyers exploring single pans. Although HexClad integrated on-site signup intent signals, abandonment emails failed to align with actual shopping behavior.
The Challenge
With years of Klaviyo optimization already completed and the Browse Abandonment flow performing adequately, HexClad's retention team sought definitive proof. Could AI personalization generate measurable incremental revenue from an already-functional flow during BFCM 2025?
They required rigorous testing against their control group during peak Black Friday volumes, with validation through Elevar's stricter click-based attribution post-holiday.
The Solution
Revamp replicated HexClad's Browse Abandonment flow, trained it on the complete SKU catalog, and deployed it within the existing Klaviyo infrastructure. Each message pulled real-time data from Klaviyo and Shopify, generating personalized product recommendations automatically without manual intervention.
Within three weeks, results proved exceptional. HexClad allocated 100% traffic to Revamp on November 18, one week before Black Friday, then expanded across the entire abandonment series.
Two Personalized Flows Deployed:
- Browse Abandonment: $949K incremental BFCM revenue at +50% RPR versus control throughout the holiday period.
- Browse + Elevar: +32.9% RPR under Elevar's stricter click-based attribution methodology, with Revamp maintaining superior performance.
Tech Stack: Revamp AI (AI Personalization Engine) · Klaviyo (Email Orchestration) · Elevar (Click-Based Attribution) · Shopify (Ecommerce Platform).
The Impact
Revamp's Browse flow generated $1.9M across BFCM, representing $949K incremental revenue, second only to Welcome among HexClad's entire Klaviyo account, outperforming all other abandonment, post-purchase, and winback flows. The 50% RPR lift versus control represents significant achievement.
Conclusion
HexClad demonstrated that established retention programs can achieve substantial revenue growth through AI personalization without rebuilding flows, rewriting templates, or expanding team capacity. Strategic AI implementation on mature email programs unlocks sophisticated personalization typically requiring complete infrastructure redesign.
Your Turn
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