The Lifecycle Marketing Report, Q1 2026

Lifecycle marketing
stopped improving
in 2022.

We analyzed 25M+ shoppers across 12 verticals and ran cohort-level AI flows head-to-head against the Klaviyo baseline. Most brands are leaving 30, 70% of lifecycle revenue on the table.

✓13 pages · 7 flows benchmarked✓No sales call required
Fig. 01 · Lifecycle RPR, 2018, 2025Klaviyo benchmark, blended
The line went flat in 2022.
Blended revenue-per-recipient across the five most-deployed flows.
$3.5$2.5$1.5$0.52022 · plateau20182020202220242025
n = 25M+ resolved profilesSource: Klaviyo Benchmarks
§ 01, What we found

Five numbers every $20M+ brand should know by heart.

Measured across 12 verticals, Oct 2025 to Mar 2026, against Klaviyo's published Q4 2025 flow benchmarks.

LTV lift, network AI
+%
vs. +15.2% single-brand AI. The network is worth 16 points.
Test win rate
%
of A/B tests against the existing control, blended.
Cart RPR
+%
Tier 2 beauty, 50/50 January split, 60-day window.
Cart flow ROI
×
Tier 1 premium footwear holdco, blended across 5 brands.
§ 02, Preview, Finding 01

The network is worth 16 points of LTV.

Same agent, same flow coverage, same cohort. The only variable toggled was access to the cross-brand network. Every brand that wires up "AI lifecycle" on their own data alone is leaving more than half the total lift on the table.

Variant A saw the brand's own data only. Variant B saw the network of 25M+ profiles on top. A lifted LTV by 15.2%. B lifted it by 31.4%.

Get the full breakdown →
Fig. 02 · LTV lift vs. no-AI control
+15.2%
← +16.2pt network effect
+31.4%
Variant A
Single-brand AI
Variant B
Network-informed
§ 03, Want to know where your flows rank?

A 3-minute diagnostic, on the house.

When you download the report, we'll also run a free diagnostic against your last 90 days of flow performance. You'll get a one-page PDF benchmarking your six core flows against the network.

01 · What you send

Your Klaviyo flow report, CSV or PDF. That's it.

No integration, no sales call, no "let me forward this to our growth team." If your winback flow is below $0.93 RPR, we'll tell you in writing, within 48 hours.

Read-only, no data retained past the 48-hour window.
Benchmarks drawn from the same 25M+ profile network as the report.
One diagnostic per domain.
02 · What you get back

A benchmark card for each of your six core flows.

Welcome, browse, cart, checkout, post-purchase, winback. Each one scored against the Klaviyo Q4 2025 baseline and the top-quartile network brand in your vertical and GMV tier.

If your flow is broken, we say so.
If it's strong, we say that too. No upsell hidden in the PDF.
Request the diagnostic →
Dollar Shave Club
HexClad
OluKai
Ozzy
Neuro
Fellow
Curlsmith
Stanford

Trusted by lifecycle teams at $20M–$500M+ consumer brands

When we turned Revamp off for the A/B window, revenue dropped 33% on identical send volume. That was the test. We turned it back on the same week.
Head of CRM, Tier 1 premium cookware, $80M+ GMV
§ 04, What's in the report

13 pages. Four chapters. Zero filler.

Chapter 01
The Klaviyo Delta.
Seven lifecycle flows benchmarked head-to-head against the network baseline.
Chapter 02
Three findings that surprised us.
The network effect, the 50/50 turn-off test, and the welcome trap.
Chapter 03
The 90-day operator playbook.
The three moves to make this quarter, ranked by expected ROI.
Chapter 04
The skeptic’s methodology.
What’s in, what’s out, and how we anonymized. No brand names appear.
Free · 13 pages · Q1 2026

Get the report your
competitors already read.

We'll email the PDF now, and follow up with a flow-by-flow benchmark if you want one.

✓13 pages · 7 flows benchmarked✓No sales call required